How To Make Hiking A Premium Product with Wellness

How To Make Hiking A Premium Product with Wellness

Hiking and the German Concept of  Wellness At first glance, they are not the easiest of bedfellows, yet they seem to be moving closer together all the time. The term wellness originally comes from alternative medicine: more than a hundred years ago, some doctors wanted to embed physical fitness in a more holistic understanding of…

Is Innsbruck Missing Out?

Is Innsbruck Missing Out?

Innsbruck During our recent trip to the Travel Bloggers Unite conference, we also had the opportunity of spending a few days in the city of Innsbruck. Our impression: the Tyrolean capital looks perfectly set as a hub for hiking excursions in the area, but – for some reason – appears determined to miss this opportunity….