Who is Frau Holle and Why is She Called Franz in Austria?

"Chr"istmas market in Hattingen Germany

When Frau Easy Hiker saw this in Soelden, she was intrigued.

Who is Frau Holle and why is she called “Franz” in Austria?

Frau Holle heisst bei uns Franz

Frau Holle, you will be thrilled to know, is a rather complex character in Nordic mythology, associated with peace, fertility and the underworld.

She is also a supporting character in the Grimms’s fairly tale of the Cinderella-like Goldmarie,

Who is Frau Holle and Why is She Called Franz in Austria?