How To Make Hiking A Premium Product with Wellness

"An Alpine scene complete wth a cow in Tyrol"

Hiking and the German Concept of Wellness

At first glance, they are not the easiest of bedfellows, yet they seem to be moving closer together all the time.

The term wellness originally comes from alternative medicine: more than a hundred years ago, some doctors wanted to embed physical fitness in a more holistic understanding of good health, some sort of a “general harmony of body, soul and natural environment”.

How To Make Hiking A Premium Product with Wellness